The marketing measurement engine
for teams
|

Cross-channel attribution, incrementality testing, marginal analytics, automated budget allocation — the engine that finds where every dollar stops working.

Ad Platforms

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Microsoft Ads

X Ads

Snapchat

+16 more platforms ↗

Data Sources

GA4

BigQuery

HubSpot

Salesforce

Heap

+more ↗

Marketing Measurement Engine

MCP

Cross-Channel Attribution

Budget Allocation

Incrementality Testing

+10 more capabilities

Learn about the Measurement Engine→

Web Dashboard

AI Workspace

Claude

Cursor

ChatGPT

Gemini

Any MCP Client ↗

Web Dashboard

AI Workspace

Claude

Cursor

ChatGPT

Gemini

Any MCP Client ↗

Trusted by marketing teams at

Create, analyze and optimize — from your AI.

Ask any questions, generate custom reports, reallocate budgets, and more.

Connect SegmentStream MCP to any AI agent↗.

+Reply...Opus 4.7

Meta Performance

Mar 1 – Mar 16, 2026

MetricThis MonthLast MonthChange

Cost$32,400$29,100+11%

Revenue$98,200$112,500-12.7%

ROAS3.03x3.87x-21.7%

CPA$48.20$39.10+23.3%

Conversions672744-9.7%

Total Cost

$32.4K

Total Revenue

$98.2K

Blended ROAS

3.03x

+Reply...Opus 4.7

Advanced Marketing Attribution

Cross-channel attribution for long and complex journeys.

Explore the most comprehensive attribution tech on the market.

Identity Graph

Improve customer journey tracking

Stitch interactions across sessions, devices, browsers, and CRM into one customer journey — using both deterministic and probabilistic ID matching.

Learn more↗

Cross-Channel Attribution

See the full picture, not just the last click

Measure how ads actually contribute to revenue — beyond last-click, in-platform bias, and black-box methodologies.

Learn more↗

Predict conversions for better decision-making

See projected conversions alongside observed — recent campaigns are measured on what they'll deliver, not just on what's already in.

Learn more↗

Conversions

ActualPredicted

factual

Week 1

+17

expected

Week 2

expected

Week 3

expected

Week 4

Self-Reported Re-attribution

Close the gap of click-based attribution

Stop over-crediting direct and brand search traffic. Ask users how they heard about you — and reassign conversions to the real origin source.

Learn more↗

Source

Direct / None

How did you hear about us?

Reattributed to

YouTube / Paid Social✓

CRM Funnel Attribution

Attribute revenue, not just leads

Connect CRM and offline conversions to cross-channel attribution — see which ads produce revenue, not just vanity lead counts.

Learn more↗

Ad Spend$60K

Deposits380

Revenue$520K

ROAS8.7×

Online Applications

1,200

Applications Verified

820

Accounts Opened

720

First Deposits

380

Predictive CRM Attribution

Don't wait months for deals to close

Forecast each campaign's expected revenue — optimize today on pipeline that would otherwise settle in months.

Learn more↗

Identity Graph

Improve customer journey tracking

Stitch interactions across sessions, devices, browsers, and CRM into one customer journey — using both deterministic and probabilistic ID matching.

Learn more↗

Budget Optimization

Smarter budget reallocation, powered by Marginal ROAS.

SegmentStream finds the optimal allocation, applies it across every connected platform, and learns from every cycle.

Marginal Analytics

See the true marginal ROAS of every channel

Average ROAS hides saturation and wastes spend. Marginal analytics shows performance on each additional dollar invested — so you know exactly where scaling still pays off.

Learn more↗

Scenario Planning

Find the optimal budget allocation

SegmentStream finds the optimal allocation for your budget — so every dollar generates maximum incremental returns.

Learn more↗

Same budget$100K

OptimalSpend

Google Ads

−$15K$35K

Meta Ads

+$15K$45K

$20K

Projected revenue+18%

CurrentSpend

Google Ads

$50K

Meta Ads

$30K

$20K

Projected revenueBaseline

OptimalSpend

Google Ads

−$15K$35K

Meta Ads

+$15K$45K

$20K

Projected revenue+18%

Automated Allocation

Apply recommendations in one click

SegmentStream executes budget changes across Google, Meta, TikTok, and every connected platform — and learns from every cycle.

Learn more↗

Suggested Budget Reallocation

+14% projected revenue

Suggested Budget Reallocation+14% projected revenue

Apply

Shopping

$4,200$2,800

Prospecting

$2,500$3,600

Awareness

$400$1,200

Retargeting

$600$350

Generic Search

$300$1,050

All recommendations applied across 5 platforms

Marginal Analytics

See the true marginal ROAS of every channel

Average ROAS hides saturation and wastes spend. Marginal analytics shows performance on each additional dollar invested — so you know exactly where scaling still pays off.

Learn more↗

Incrementality Testing

Geo lift experiments, done properly.

Discover our expert-led solution for running rigorous, scientifically accurate geo-holdout tests.

Learn about Incrementality Testing↗

For agencies

10x your agency performance.

Improve results across all your clients, while saving time on manual analysis, optimization and reporting.

More about SegmentStream for agencies↗

You have 28 client projects with 116 ad accounts total.

Let me spin up sub-agents to optimize each client in parallel.

Acme Corp—Optimizing..

PeakSwimming—Processing..

TechStart—Investigating..

BloomCo—Researching..

DataFlow—Scanning..

NovaBrand—Optimizing..

FreshCart—Processing..

+Reply...Opus 4.7

Centralized Data Collection

All your data, in one place.

Ad platforms, web, mobile app, CRM, and more — every source flowing into one data warehouse.

Bring your own, or use ours.

Explore integrations↗

See what the engine sees

Cross-channel attribution, portfolio optimization, budget scenarios, ROI analysis, incrementality experiments — the same engine that powers your AI workflows, with a full management interface.

SegmentStream measurement engine — optimization scenarios, cross-channel attribution, and geo experiments

Most teams start with AI workflows. The management interface is there when you need direct control.

Get started today.

The future of marketing analytics is here. Cross-channel attribution, incrementality testing, budget optimization — directly in your AI.

The marketing measurement engine for teams |

Create, analyze and optimize — from your AI.

Cross-channel attribution for long and complex journeys.

Improve customer journey tracking

See the full picture, not just the last click

Predict conversions for better decision-making

Close the gap of click-based attribution

Attribute revenue, not just leads

Don't wait months for deals to close

Improve customer journey tracking

Smarter budget reallocation, powered by Marginal ROAS.

See the true marginal ROAS of every channel

Find the optimal budget allocation

Apply recommendations in one click

See the true marginal ROAS of every channel

Geo lift experiments, done properly.

10x your agency performance.

All your data, in one place.

See what the engine sees

Get started today.

The marketing measurement engine
for teams
|